Markup Calculator
Use this free Markup Calculator to quickly get accurate results in seconds, free and instantly offline with no signup required ever, trusted by professionals in Austin, Chicago, Miami, Denver, Seattle, and New York for reliable daily use without accounts, subscriptions, limits, or delays on any device for everyday personal and business workflows daily.
Calculate selling price, markup percentage, or cost from any two figures instantly in your browser. Free online business markup calculator.
Calculator Inputs
About Markup
Use this free Markup Calculator to quickly get accurate results in seconds, free and instantly offline with no signup required ever, trusted by professionals in Austin, Chicago, Miami, Denver, Seattle, and New York for reliable daily use without accounts, subscriptions, limits, or delays on any device for everyday personal and business workflows daily.
Markup Calculator — Selling Price, Profit, and Margin from Cost: Markup is the amount added to cost, expressed as a percentage of the cost price. This tool takes your cost and markup percentage, then returns the selling price, the dollar profit, and the equivalent profit margin (which differs from markup because margin uses the selling price as its base). The calculation is: selling price = cost × (1 + markup%). This free calculator runs instantly offline with no signup required ever, completing in seconds in your browser.
The key distinction is between markup and margin. A 60% markup on a $50 item gives a selling price of $80 and a profit of $30. But the margin is $30 ÷ $80 = 37.5%, not 60%. This confusion is one of the most common pricing mistakes. The tool shows both values so you can communicate accurately with accountants, investors, and procurement teams.
Austin retailers pricing $25 wholesale inventory at 80% markup for a $5,000 product launch get a selling price of $45.00 with $20.00 profit per unit. A Chicago wholesaler applying 40% markup to $10,000 in goods calculates a $14,000 selling price with $4,000 profit. Denver contractors adding 50% markup to $30,000 in materials price the job at $45,000 with $15,000 profit.
The tool also computes the implied margin from any markup, which is essential for financial reporting. Gross margin is what appears on income statements, while markup is what sales teams use for pricing. A Seattle freelancer marking up $2,000 in subcontractor costs by 60% needs to know the 37.5% margin for their P&L. A New York agency applying 120% markup to $15,000 in production costs should understand the 54.5% margin for investor reporting.
All calculations run in your browser with zero server calls, zero data storage, and zero accounts. No pricing data is transmitted or logged. Whether you are a Miami restaurant owner pricing $8 food costs at 300% markup ($32.00 selling price) on 09/15/2026, or a New York agency managing $15,000 production budgets, this free tool calculates markup instantly offline with no signup required ever.
Where it is used
An Austin retailer marking up $25 inventory by 80% for a $5,000 product launch, a Chicago wholesaler applying 40% markup to $10,000 of goods, a Miami restaurant pricing $8 food costs at 300% markup, a Denver contractor adding 50% markup to $30,000 in materials, a Seattle freelancer marking up $2,000 subcontractor costs by 60%, and a New York agency applying 120% markup to $15,000 in production costs.
How to use the Markup
- Cost price — enter the value (e.g. 50).
- Markup % — enter the value (e.g. 60).
- Calculate — press the Calculate button to see the result instantly above.
Examples
Standard retail markup
Wholesale to retail
Low-margin service
Frequently Asked Questions
- What is the difference between markup and margin?
- Markup is profit divided by cost; margin is profit divided by selling price. At a 60% markup the margin is 37.5%. They are related but mathematically distinct values.
- How do I work backwards from a target margin?
- If you want a 40% margin, apply a markup of margin/(1−margin) = 66.7%. This tool computes the forward case; use the profit-margin calculator for the reverse direction.
- Which markup should I use for my business?
- Industry norms vary: retail typically uses 50–100%, food service 200–300%, and professional services 25–75%. Cover your overhead, desired profit, and market competition.
- Does this include tax in the selling price?
- No — the selling price is before sales tax. Add your local tax rate to the calculated price when quoting to consumers.
- Can I use this for hourly labor rates?
- Yes — enter your hourly cost (wages + overhead) and desired markup. The result is your billable hourly rate.
- What if my markup is 0%?
- A 0% markup means selling at cost with zero profit. The selling price equals the cost price, and the margin is 0%.