Customer Acquisition Cost (CAC) Calculator
Calculate CAC.
Calculate CAC instantly. Free customer acquisition cost with sales + marketing spend / new customers.
Calculator Inputs
About CAC
Calculate CAC.
CAC measures cost to acquire one paying customer.
Where it is used
SaaS, e-commerce.
How to use the CAC
- Sales + Marketing Spend — enter the value (e.g. 50000).
- New Customers Acquired — enter the value (e.g. 100).
- Calculate — press the Calculate button to see the result instantly above.
Formula
CAC = Sales & Marketing Spend / New Customers
Examples
Example
spend:50000
customers:100
Result: $500.00 per customer
Frequently Asked Questions
- CAC vs LTV?
- LTV should be 3x CAC for healthy unit economics.