Customer Retention Rate Calculator
Retention rate.
Calculate retention rate instantly.
Calculator Inputs
About Retention Rate
Retention rate.
Retention = 100 - churn.
Where it is used
Churn inverse.
How to use the Retention Rate
- Customers Start — enter the value (e.g. 1000).
- Customers End — enter the value (e.g. 900).
- New Customers — enter the value (e.g. 100).
- Calculate — press the Calculate button to see the result instantly above.
Formula
(End - New)/Start ×100
Examples
Example
start:1000
end:900
new:100
Result: 80.00% retention
Frequently Asked Questions
- Retention vs churn?
- Retention = 1 - churn.