Customer Lifetime Value (LTV) Calculator
Calculate LTV.
Calculate LTV instantly. Free lifetime value with ARPU, churn or lifetime.
Calculator Inputs
About LTV
Calculate LTV.
LTV predicts revenue per customer lifetime.
Where it is used
SaaS valuation.
How to use the LTV
- ARPU (Monthly Revenue per Customer) — enter the value (e.g. 50).
- Monthly Churn % — enter the value in % (e.g. 5).
- Calculate — press the Calculate button to see the result instantly above.
Formula
LTV = ARPU / Churn Rate
Examples
Example
arpu:50
churn:5
Result: $1000.00 LTV
Frequently Asked Questions
- LTV:CAC?
- 3:1 is healthy.